Many clients turn to your website and social media profiles to find out more about you before they contact you.
The photos you’re using online are telling a story and giving people a view of what it might be like to do business with you – what first impression are you currently making?
To help you decide whether it’s time to take a new set of lawyer headshots, consider the following:
- How much have you changed? If someone had to see your current headshot and then see you in person, would they be able to recognize you? If the last time you took photos was 10+ years ago, it might be time for a new set.
- How much has your style changed? Your style says a lot about who you are as a person, so if this has changed quite significantly in recent years, it’s time for new headshots.
- What do other team member headshots look like? If you are part of a firm, consider whether your headshots match the quality as well as the style of those of your colleagues. If there’s a major difference, an update could be required. Where to From Here? If you’ve determined that you need new lawyer headshots, here’s what to do next:
- Decide on a budget. Once you know what you’re willing to spend, you can start searching for a local photographer. If you do work for a firm, consider suggesting a group headshot session to cover the costs. Don’t let budget be the only deciding factor though – your photographer should still be good at what they do.
- Think outside the box. Now that you’ve decided you’re going to hire a professional photographer, why not grab a few updated images of your offices as well as your team at the same time? Basically, any images you can use to market your firm and your services.
- Plan ahead. Lastly, you want to create a schedule. If you are planning a session for a larger group, make sure everyone knows what time to be ready. Over and above that, you also want to plan factors such as outfits and grooming for the best results. With a strong set of headshots, you’re one step closer to attracting more of your dream clients, more often, making this one of the most worthwhile marketing exercises.